Lux Summit 2026
Winter Edition
A comprehensive luxury experience where high-end automobiles, signature cuisine, and design and art converge in an idyllic mountain setting, complemented by live music and sensory experiences.
An exclusive event targeting a high-spending audience, offering brands strategic visibility, positioning, and return on investment.
- Private ski slope
- Live music
- Automotive
- Live Painting
- Gastronomy
Exclusive Access
Descending the Serras slope is to experience a privilege inaccessible to most. An exclusive route where the silence of the peaks and the purity of the surroundings surrender, in absolute privacy, at your feet.Luxury in the Mountains
Visiting this enclave means belonging to a circle where privacy is the greatest luxury. It is the reaffirmation of status: a refuge designed for those who do not seek to be seen, but rather to enjoy the sublime among equals.
Supercars in an Alpine Landscape
An exhibition of high-end supercars with snow-capped mountains as a backdrop, reinforcing the connection between design, power, and exclusivity.Meeting of Gentleman Driver Clubs
Serras Luxury Hotel · Boutique & Spa hosts private drivers’ clubs, creating a meeting point to share a passion for automobiles in a discreetly luxurious setting.
An Unparalleled Culinary Experience
Immerse yourself in a journey of sensations where creations by renowned chefs invite you to discover extraordinary nuances, designed to captivate your senses and evoke profound emotions with every taste.A Distinguished Setting
A venue designed to immerse guests in a special atmosphere, where live musical performances elevate the experience and create unforgettable memories in an elegant setting.Diversity and Ingenuity
Carefully curated gourmet stations offer the opportunity to explore and savor unique recipes, transforming every preference into a personalized and exclusive experience.You can't miss it
The Best Bag & Shoe
We present a fashion show featuring the most exclusive handbag and shoe brands, in our parade.
The Best Gourmet
Selected gourmet products and the best drinks that you can taste in our gastronomic corridor.
Private Party
Our private ONLY LIVERS party, for those who want to continue experiencing The Best night.Lux Summit transcends the idea of an event; it’s a summit retreat where prestige is palpable amidst the snow and pure air. A meticulously crafted experience, designed for those who appreciate excellence, design, and the warmth of unforgettable moments. A haven to celebrate the fascination with the extraordinary, surrounded by the majesty of a white landscape.
A setting to admire classic cars under the winter sun, contemplate cutting-edge nautical design, and savor haute mountain cuisine. All this unfolds in a dreamlike environment with live music, exclusive auctions, select tastings, and galleries dedicated to jewelry and fashion, accompanied by live art creation against the backdrop of the peaks.
Michelin Star VIP Dinner
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